“2015 is a year of 'sturdy', and our production target is 1.85 million. Because FAW-Volkswagen needs to be settled, it needs to be considered and needs to be improved.†After leading tens of thousands of employees to achieve production and sales of more than 1.8 million vehicles, and won the 2014 car sales champion, Zhang Weijie, general manager of FAW-Volkswagen, told the China Economic Net reporter about the 2015 target.
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For such a "conservative" goal, Zhang Yujie made a very pragmatic analysis. The first is based on the macroeconomic and passenger vehicle market analysis, taking into account various factors and making reference to the latest forecasts of mainstream institutions.
Secondly, it is based on the actual operation of the company. For example, in 2015, FAW-Volkswagen's capacity transformation project was very numerous, and the total number of renovation projects reached 177 days. “Individual projects have a great impact on the production security of our company,†said Zhang Yujie.
Third, companies and brands themselves face challenges. For example, in 2015, FAW-Volkswagen's Volkswagen brand faced problems such as the decline in market growth, the listing of new competitors, the adjustment of policies and regulations, and the low product coverage. The Audi brand is also facing the requirements of fierce market competition and anti-monopoly laws and other laws and regulations.
Of course, Zhang Yujie also talked about the company's own "difficult to give up" efforts. In 2015, FAW-Volkswagen focused on balancing resources, transforming the market and updating product structure in the production system, focusing on rolling balance, compressing transformation time, and actively seeking bottleneck resources to ensure maximum production. For example, the first phase of the Foshan plant has been reached, and the golf model performed very well in 2014. Then the Audi brand must take into account the interests of the dealers. If simply “scraping†is worth weighing the pros and cons.
Since the end of April 2013, the general manager of any steam-Volkswagen company, Zhang Yujie in 2014 this first "full year", handed in a beautiful answer.
The first is the leader in market share. In 2014, FAW-Volkswagen's output reached a record high of 1,807,777 units, a year-on-year increase of 17.5%. Sales volume also reached new highs, with statistical sales (STD) exceeding 1.78 million, an increase of 18% year-on-year; terminal sales (AAK) exceeding 1.74 million, an increase of 14% year-on-year. In addition, Audi imported car sales of nearly 80,000. At this point, FAW-Volkswagen's market share reached 9.8%, an increase of 0.2% over 2013. He said that FAW-Volkswagen has a total of 12 products, 9 of which are ranked first in the market to achieve such results.
The second is the industry's leading profitability. In 2014, FAW-Volkswagen's sales revenue reached 360.7 billion yuan, a year-on-year increase of 12%, accounting for a quarter of Jilin Province's GDP.
The third is the contribution and responsibility of social responsibility. In 2014, FAW-Volkswagen paid taxes of 59 billion yuan, an increase of 11% year-on-year.
What kind of business does FAW-Volkswagen want to be in the industry? The answer given by Zhang Yujie is "three good." The first is “good goodsâ€. Our products should meet the needs of customers. We should be keenly aware of the subtle changes in customer needs. Otherwise, we will not be able to serve our customers and improve our capabilities. We will not be able to bring high quality to our customers. Car life; followed by "good people", FAW-Volkswagen employees should have good professionalism, high cultural quality, their image should be positive, positive, and trustworthy; "Home" refers to the entire supply chain system. FAW-Volkswagen not only needs to make itself better, but also makes suppliers and distributors better.