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On September 1, the National "Quality Month" campaign will be launched simultaneously in all provinces and cities in China. The once-a-year Quality Month event demonstrates the country’s confidence and determination in improving the quality and service quality of consumer products. It also promotes a new round of self-inspection on product quality and service quality in all walks of life. The quality of commercial vehicle products that are closely related to people's work and life has also become the focus of media and consumers. To this end, the reporter recently interviewed Zhengzhou Nissan Motor Co., Ltd., which is known as a light commercial vehicle.
More than 1600 evaluations ensure quality
A light commercial vehicle is a production tool that creates value for consumers. Its buying group will also consider the product's maturity and comprehensive utilization efficiency to a greater degree. The requirements for quality are much higher than that of passenger vehicles as consumer goods. Zhengzhou Nissan Motor Co., Ltd. knows this well. The company’s official said in an interview with reporters: “Quality first is the philosophy that Zhengzhou Nissan has always adhered to for 17 years. Zhengzhou Nissan strictly enforces NISSAN's global uniform quality standards, and every link must pass Nissan. Strict inspection and testing are available. We have introduced Nissan's unique product quality evaluation system and have conducted more than 1,600 evaluations of vehicles, making it one of the most stringent quality standards in the world."
The product quality assessment system (AVES) implemented by Zhengzhou Nissan refers to the vehicle evaluation system jointly developed by Nissan and Renault. It is a system that evaluates vehicles from trial to production in terms of customers. AVES divides vehicles into first-level planes, second-level planes, third-level planes, and fourth-level planes. The judgement levels are divided into four levels: V1+, V1, V2, and V3. For the evaluation of more than 1600 items, it is not required that each vehicle should do so many checks, but must conduct random inspections according to a certain percentage, and improve the management of the problems identified to ensure quality.
For a long time, Zhengzhou Nissan has persistently adhered to the lean production, advanced technology, and efficient management methods of Nissan Motors, which has finally ushered in the wide recognition of high-quality and high-efficiency products.
Dual-brand development strategy to increase sales
Zhengzhou Nissan is the first vehicle joint venture company of Nissan Motor Co. in mainland China. According to the dual-brand development strategy, Zhengzhou Nissan currently has two brands, NISSAN and Dongfeng, five major sequences and eight models. Among them, NISSAN D22 and Dongfeng Ruiqi have been dominating the segment market for many years, especially D22 user loyalty is as high as 85%, and the market share of high-end pickup trucks has remained at more than 55% for 10 consecutive years; SUV products Paladin with excellent off-road Performance and the outstanding record in the Dakar Rally won many awards such as "the most popular consumer SUV award" and "the most fuel-efficient SUV model". It was hailed as an evergreen tree in the SUV category; the brand new CDV model, Sapporo and The NV200 is a CDV boom with a high cost-performance ratio.
The unremitting pursuit of high quality leads Zhengzhou Nissan to step by step in the harsh market test and gradually shows its brand and quality competitive advantage. In 1999, the company passed the ISO9001 quality management system certification. In 2002, it passed the ISO9001-2000 quality management system re-certification. In 2003, the first batch of enterprise products passed the national 3C certification. The company established Zhengzhou Nissan Technology Center (ZNTC) in 1993 and was recognized as a provincial-level enterprise technology center in 1996. In 2009, it was identified as a high-tech enterprise and a state-certified enterprise technology center.
In the first half of 2010, Zhengzhou Nissan achieved a total sales volume of 42,068 vehicles, an increase of 70.23% year-on-year, far higher than the average growth rate of the automotive industry. As the company’s leaders said: “The high quality of Zhengzhou Nissan has formed a consensus in the minds of a wide range of industry users and popular users. This is both a source of our core brand value and a source of our confidence.â€
One-on-one lifelong caring service enhances satisfaction
Not only does it have strict control over product quality, Zhengzhou Nissan also integrates this perseverance into the improvement of service quality. Since 2006, Zhengzhou Nissan has introduced the brand concept of “one to one lifelong caring serviceâ€. After actual operations, the service quality and service flow of service outlets have been significantly improved, and customer satisfaction has improved significantly. At the same time, Zhengzhou Nissan also proposed summer and winter service month, industry special service month and other service systems based on Zhengzhou Nissan, as well as seasonal maintenance services such as service outlets, etc., to remind users regularly to maintain and provide customers with Personalized service. In addition, Zhengzhou Nissan also organizes customized special service activities for different customer groups and different regions to provide strong guarantees for industry customers to successfully complete their work.
2010 was the first year of the leap-forward development of Zhengzhou Nissan. Challenges The “10·20†plan is steadily advancing. In May, the NISSAN brand imported high-end commercial vehicle NISSAN CIVILIAN (Bai Lian) officially entered the Zhengzhou Nissan sales system. Nissan's global model and the internationalized CDV model NV200, which was launched in June, further strengthened the competitiveness of Zhengzhou Nissan in the Volkswagen model field. In September, the world-renowned Zhengzhou Nissan second plant will be completed and put into production. Under the guidance of the concept of “Quality First, Excellence,†Zhengzhou Nissan’s corporate strength will leap to a new height.