North Asian auto market index: rapid rebound in December

"We have already completed the sales of single stores. Now, our goal is to sell one to make one." Recently, in the sales shop of the Chunhui Toyota brand on the north side of Baiyun Avenue, a salesman told reporters that in the store RAV4 cash Discount 10,000 yuan, Reiz only 10,000 yuan profit. “At present, there is no sales pressure. In the past, the situation of desperately contributing to the impulse will naturally not occur, and the price correction is also normal.”

The reporter learned at the terminal that the phenomenon of market price correction was consistent with the sunny wind direction index issued by the North Asian auto market. The index shows that the increase in car prices in December is expected to be significant, and it is expected that manufacturers will have a small price war at the end of the year.

The overall shrinkage of car dealers' preferential prices for the automotive market, released by the North Asian auto market, showed that the price risk index for December was 15.08, which was 17.05 higher than the negative 1.97 in November. As the market is booming, dealers will gradually reduce the discount rate. The panic at the end of the year will cause the market to have no cars, and will further promote the overall price increase in the auto market.

“Now we don’t even have cars now. How much discount can we have?” On Monday, in the Dongpu AEC Motor City, although there were only two display cars in the huge FAW-Volkswagen showroom, there were a lot of visitors who came to see the car. . “We thought that buying a car before the end of the year would be cheaper. Who knows it is more expensive than during the National Day, and there is no present car.” A consumer who is ready to purchase Sagitar looks disappointed.

The reporter learned from Shanghai GM Buick, Shanghai Volkswagen, Dongfeng Honda, Dongfeng Nissan and many other brand dealers that "the high completion rate of mid-year sales target" has become one of the reasons why some dealers have retraced the terminal market.

At present, most price adjustments have a lot to do with the completion rate of sales tasks in the terminal market. According to the sales data released by the China Automobile Association prior to this year, the completion rate of year-end sales tasks for mainstream car brands has exceeded 80% this year.

As of the end of November, the majority of dealers of mainstream automobile brands such as Dongfeng Nissan, FAW-Volkswagen, Shanghai Volkswagen, and Shanghai GM Buick had very good year-end sales target completion rates. Since October, Dongfeng Nissan, FAW Toyota, and GAC have Major brands such as Honda, FAW-Volkswagen, Changan Ford, Changan Mazda, BYD, and JAC have adjusted their market preferences to varying degrees.

The automobile market rainy wind index released by the North Asian Auto Market at the end of the year also shows that the price increase of self-owned brand car dealers is expected to be the strongest. In December, the price risk index of self-owned brand cars reached 36.02, which is the highest value of this year's price risk index. . The proportion of self-owned brand dealers expected to increase automobile prices in December was as high as 66.67%, and no independent brand automobile dealers expect auto prices to decline in December.

From the perspective of product supply, the tightness index in December declined slightly, with joint venture brand vehicles being the tightest in the three categories, with the tightness index at 18.21. Due to the supply of spare parts and production capacity constraints, some models have a longer time for booking and delivery, and the rate of price reduction has greatly decreased. The domestic brand car plummeted index fell sharply in December, from 14.65 in November to 4.44 in December, indicating that domestic brand car dealers have accumulated sufficient supplies for the end of the year.

“We recently prepared for the Guangzhou Auto Show with all our strengths. Many of our potential customers’ orders were signed when we were on the show. This would not only give consumers a discount, but also be able to fulfill the tasks of the month.” In the terminal market, an inauguration The salesman at a joint venture brand dealership admitted frankly: “This year's sales have increased by a certain margin compared with the same period of last year, but from the profit point of view, it is not as good as last year.” The salesman said that as a major source of profit, the profit of bicycles was diluted. The burden on dealers can not be ignored. As a result, with relatively stable sales and rising prices, many brands believe that it is imperative for them to sell their cars on the premise of ensuring profits.