Weibo Marketing's "Jungle Law" Helps You Speak

Definition of Weibo Marketing Weibo Marketing is an online marketing method that has just been launched, because with the fieryness of Weibo, it has spawned relevant marketing methods, that is, Weibo marketing. Everyone can register a microblog on Sina, Netease, etc. and then use to update their own microblog. Everyday updated content can communicate with everyone, or have topics of interest to everyone, so that you can achieve the purpose of marketing. This way is the newly launched microblogging marketing.

Everbright Bank and China Merchants Bank test water microblog marketing In February 2010, Everbright Bank opened Weibo in Sina, becoming the first bank to open Weibo. Currently Everbright Bank has published more than 200 articles and has 14,000 fans.

Since then, China Merchants Bank has also opened Weibo, and has published more than 300 blog posts so far, with 24,000 fans. Weibo began to become a new bank marketing method.

This is also the case of China's relatively early start of microblogging marketing for the company to shape the Internet image!

Microblogging marketing is not your fame, good content can be widely spread, pass the micro-blog has become a new information platform after the blog? It seems that this is indeed the case. The latest statistical data shows that there are 140 million active users of Sina Weibo and 100 million active users of Tencent Weibo. Where is the market so huge? However, there is a need to pay attention to the fact that a large scientific research institution has tried to use microblogging to publish news and witnessed the completion of China's first self-developed plasma TV production line, but it seems that even a few splashes have not splashed. Perhaps his influence is too small, no wonder microblogging.

Microblogging marketing, wine is also afraid of deep alley!

The characteristics of Weibo's information dissemination are seen on the website of “Internet Business Times”, which vividly describes the secret of Weibo marketing.

In this picture, the black arrow is directly attracted by the content of the company's Weibo! The small trees of other colors are the backbone fans of the enterprises (they do a second retransmission of corporate information and they will form a new radiator. The new audience fans will follow the green arrows to converge to the main company's microblog to achieve The proliferation of information, the role of fans and potential customers.)

When the company conducts microblogging marketing, it can artificially create and harass some of these "small trees" to respond to the owner's microblogging. Jungle trees are more likely to grow and withstand attacks.

Someone once said that the world is actually very small. Any two people who have no relationship with each other can pass through the relationship of 6-8 individuals and find a connection. The society itself is a network of relationships. Weibo is no exception. Each microblogging is not a representative of countless individuals?

The power of Weibo is here! One aspect of corporate microblogging marketing that cannot be evaded is to establish its own marketing channel to form more radiating bodies (which can be established by itself or can be closely cooperated with microblog owners. In fact, microblogging advertising service is such a phenomenon. A figurine.)

Microblogging marketing should learn to leverage on the development of microblogging business operations. I believe that most companies are known for their production, manufacturing, or traditional sales. The Internet has rules and methods for the Internet. If companies want to cultivate such a talented person to operate Employees are miserable. Enterprises often spend money and are not pleased! If full-scale outsourcing is not affordable for SMEs, the best way is to use it! What kind of power do you borrow? Of course, it is an Internet team or elite who specializes in researching microblogging marketing and uses tools they have developed to do things. Should they know how to build a microblogging jungle for the enterprise.

We should understand that all things that can be streamlined can be compiled into software or mechanical equipment (like financial management of companies, approval systems, etc. Physical objects such as automobile production lines.) The emergence of these tools has greatly reduced The purely physical repetitive operation of employees, the company staff's main energy should be carefully organized on the content and compile their own Weibo jungle!

The guest of the author's friend network business era is a microblogging marketing expert. He commented on his partner (easily pushed microblogging assistant): "It can quickly and batchly pay attention to microblogging, commenting, forwarding, timing Send Weibo, send private secrets, etc. Establish microblogging marketing channels to achieve rapid dissemination of information promotion.Easy to complete the amount of work that can be done, conservative estimates also have 8-10 employees to work at full capacity to complete, not to mention people have fatigue And work, the software will not have! Microblogging marketing should not be a single soldier to do the war, but should be from the very beginning team microblogging operations, mutual cooperation!"

Yeah, microblogging marketing! How many business elites will be achieved by the emerging microblogging?

At the same time, a problem that cannot be ignored is that the low-cost features of Weibo software further reduce the threshold for entry into network marketing. It is very important to take the initiative and wait and see.