See how "micro-big" micro-cards brush out new heights


On April 30, the brand new commercial vehicle of the Beijing Automobile Group Changhe Automobile Co., Ltd. - Freda K series micro-card was listed in Daqing; on April 13, the Jianghuai Kang Ling X5 micro-card held a national listing conference in Hefei, Anhui, and released Two diesel models, Comfort Edition and Deluxe Edition, were launched on April 12 in Linyi, Shandong. The micro-card was the main product.

At the same time on the micro-card power, what is the purpose?

Micro card now sell the
<br> <br> micro card this truck as a junior family, it is a rapid posture to seize the commercial vehicle market.

Only micro-cards show positive growth in the depressed commercial vehicle market


In the first quarter of 2016, total sales volume of micro-cards was 149,275, an increase of 20.62% year-on-year. It is worth mentioning that in the first quarter, only the micro-cards achieved positive growth among all commercial vehicle models.

Why does the micro-card market show "a little red in the green cluster"?

“The most important feature of the micro-card is its small size, short body, small turning radius, flexible operation, and convenient loading and unloading. Although it is not a new model, it is considered a newly emerging model in urban logistics. Development prospects, said Yang Zaijun, deputy secretary-general of the National Association of Passenger Vehicles.

At the same time, he also believes that the modified micro-card not only can enter the city, but also outstanding performance in the logistics and sanitation models, indicating that the micro-card meets the needs of the Chinese automotive market.

“Now the micro-cards are really easy to sell.” Manager Guo of Zhengzhou Jinbao Automobile Sales Co., Ltd. told the “Commercial Automotive News” reporter: “Everybody used to buy carts before pulling the goods and transport them. With more and more businesses, users tend to buy smaller cars. Micro-truck sales have been good on our side of Zhengzhou. More than 1,000 cars were sold last year, and users are mostly small private owners such as supermarkets and logistics."

In fact, the reason for this change is not complicated. Nowadays, roads in many cities are getting more and more difficult, and there are more restrictions on carts. In some places where goods are needed, the carts simply cannot be reached, so users can only purchase carts.

“In our local area, the users of micro-cards buy many diesel engines for the last mile of the city. The groups include express delivery, daily necessities, drinks, and agricultural and sideline products. The express delivery companies have Shentong and postal services, and the procurement gradually forms scale. "Mao Hongbing, Brand Sales Manager of Linyi City Link Cheng Automobile Trade Co., Ltd. told reporters.

Another reason is that in the past year, the price of medium and high-end light trucks and diesel vehicles has risen under the influence of the National IV emission upgrade policy. This has discouraged price-sensitive users and turned to micro-cards.

This deeper dealer experience. “The price of the National IV diesel light truck is relatively high, so many users will abandon the light truck and change the petrol micro card when the cargo is not heavy. The prices of these two models are quite different. The difference between the two models is generally around 20,000.” Hefei Zheng Jian, manager of Yucheng Light Card Marketing Company said.

In addition, more and more cities have strict restrictions on the light-duty trucks' weight, which in turn is good for micro-cards.

To sum up, the vitality of the low-cost micro-cards can't be avoided!

Electric micro card outstanding contributions
<br> <br> from the type of power micro-cards, although conventional gasoline and diesel vehicles still account for more than 90% market share, but the increase in sales of pure electric cars can not be underestimated.

The reporter found that there has been a new change in the micro-card market. According to statistics from the China Automobile Association, last year, pure electric micro-cards did not show a scale of a thousand-class growth. In the first quarter of this year, sales of pure electric micro cards began to increase, reaching 1975 units.

“This is mainly due to the increase in the demand for urban engineering vehicles and special-purpose vehicles. In addition, the state encourages the tilting of new energy vehicles to promote the sales of pure electric micro cards.” But Yang Zaijun also said that pure electric micro-cards are The high selling price of hybrid micro-cards makes the use of these models relatively narrow, and it will take some time to become a mainstream product on the market.

Micro card pickup fear challenges <br> <br> With four provinces to relax restrictions on the pickup into the city, many people worry that the pickup would affect the sales of micro card.

However, Zheng Jian did not think so, "Piccarian goods are still inferior to micro-cards, and micro-cards are generally going to large-scale wholesale markets, and entering the urban areas is small, and the impact will not be substantial," he said.

Not only that, micro-cards have gradually developed into subdivided areas, and the model selection is also more than pickup.

“Micro-cards have both single- and dual-row models, and there are also many city-specific vehicles and special-purpose vehicles modified with single-row micro-cards, such as urban vans, urban refrigerated trucks, urban sweepers, and urban garbage trucks. The city's telecommunications electric cars and electric garbage sweepers, etc. And pickup trucks are currently only double-seat cars, so they have fewer users than micro cards." Yang Zaiyu said.

In a wide variety of micro trucks, everyone can see the common qualities they have - light and fast. Whether it is walking through country lanes or two or three cities, it can handle it. This is what everybody calls a "little kid." Although micro-cards account for a small proportion of the truck market, their potential cannot be ignored.

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