· SAIC Volkswagen fills the SUV layout

After winning the domestic passenger car market sales champion last year, this year, SAIC Volkswagen will continue to exert its strength in the SUV market segment. On January 18th, SAIC Volkswagen's new Tiguan L listed, compared with the larger body size of the overseas version, is more in line with the domestic consumer demand for cars, and will compete with many domestic rivals.
On January 18th, SAIC Volkswagen's new Tiguan L listed, compared with the larger body size of the overseas version, is more in line with the domestic consumer demand for cars, and will compete with many domestic rivals. The industry believes that after the listing of SAIC Volkswagen's new Tiguan L, it will participate in the domestic medium-sized SUV market competition, not only to lay a new SUV market segment for SAIC Volkswagen, but also to complement the short-board of the Volkswagen brand in the SUV market.
Since the listing of SAIC Volkswagen Tiguan, it has already set a sales myth of 1.3 million vehicles. Even if the model reaches the end of its life, the sales volume can still be maintained at an average of 20,000 vehicles per month. According to the data, last year, SAIC Volkswagen Tiguan sold 242,200 units, ranking first in the sales of domestic joint-venture brand SUV models. However, the model has been in the market for six years and has already experienced fatigue. Previously, Volkswagen's new Tiguan was first introduced to the country in the form of imports, and many people also expected the launch of domestic models.
The newly-launched SAIC Volkswagen's new Tiguan L, priced at 223,800 - 359,800 yuan, respectively, equipped with 1.8T and 2.0T two engines. Compared with the overseas version, the model has a larger size and a longer wheelbase of 107 mm, which is more in line with the domestic consumer demand for interior space, and SAIC Volkswagen's new Tiguan L has also been upgraded from the previous compact SUV to the medium-sized SUV. Jia Mingqi, general manager of SAIC Volkswagen Sales Co., Ltd. said: “The new Tiguan L has been specifically extended for the Chinese market. As a key vehicle to support the launch, this model will become a new starting point for the strategic layout of SAIC Volkswagen SUV.”
In recent years, the domestic SUV market has become increasingly fierce, and many car companies have been deployed in various market segments. For SAIC Volkswagen, only the Tiguans that locate compact SUVs are fighting alone, and some lonely ones are hard to beat. After the new Tiguan L is listed, SAIC Volkswagen will lay the chess pieces in the domestic medium-sized SUV market, and compete with SAIC-GM Buick Angkewei and Guangqi Honda brand new Highlander, while the high-end models will occupy the high-end of Beijing Mercedes-Benz GLC and other models. SUV model market. It is understood that while the SAIC Volkswagen Tiguan L is listed, the Tiguan Silk Road version will continue to be sold to maintain the market share of the compact SUV.
In fact, at the same time as the new Tiguan L is listed, this year, SAIC Volkswagen will fully exert its strength in the SUV market. According to the data, SAIC Volkswagen sold 2.002 million units last year, and won the annual sales champion of the domestic passenger car market. Among them, the cumulative sales of Volkswagen brand was 1.672 million units, an increase of 17.9% year-on-year, and achieved the best sales performance in China. As an important part of continuous upward movement, SUV models have become an important part. At the same time as the new Tiguan L listed, SAIC Volkswagen also announced the medium and large SUV - Teramont's Chinese name "Tou An", the body length of more than 5 meters, the wheelbase is close to 3 meters, will be equipped with 2.0TSI high / low power Engine and 2.5T V6 engine. According to reports, SAIC Volkswagen will be listed at the end of March this year.
According to industry insiders, the SUV has always been a short-board for the Volkswagen brand, and the listing of SAIC Volkswagen's new Tiguan L is not a substitute for the old Tiguan model. It is added to the competition of higher-level SUV models through the extension of the body size and the upgrade of the configuration. It will further enrich SAIC Volkswagen's product line and competitiveness, and will also enable SAIC Volkswagen to seize more market share.

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