Sinopec Middle and High-grade Lubricants Account for One-third

During the "Eleventh Five-Year Plan" period, Sinopec's lubricants business continued to change and achieved rapid development. In the past five years, Lubricating Oil Branch Company has closely followed the theme of scientific development and adhered to the development ideas of scale, branding, specialization, and internationalization. It has adhered to the development strategy of leading technology and leading products. The total economic output has grown steadily, and the structural adjustment has been leaping forward. progress.

The total business volume has maintained a steady growth. The total sales volume of lubricating grease increased from 1.3 million tons at the end of the “Tenth Five-Year Plan” period to 1.6 million tons in 2010, an increase of 22%, accounting for nearly one-third of China’s middle-to-high end lubricants market, and it ranks among the highest in the world’s lubricants industry. .

The product structure continues to be optimized and the proportion of high-end products continues to increase. Among them, packaging oils increased by 61%; medium and high-grade oils increased by 107%, high-grade oils increased by 2.3 times; high-grade products increased from 12% to 37%, and the product structure was significantly optimized. Packaging oil production and sales volume maintained the first position in China, and high-end products grew rapidly, breaking the long-term advantage of foreign well-known brands in the Chinese market.

The rapid development of special products, the market share rapidly increased. Adhere to the development of special products in a professional manner to achieve rapid growth, SG, CF-4 above the engine oil growth of 210%, an average annual growth rate of 45%; grease increased by 108%; antifreeze increased by 210%; motorcycle oil, synthetic oil The average annual growth rate of brake fluid, brake fluid, metalworking fluid, and transformer oil has remained at 35% over the past five years. The development of special products has greatly enhanced profitability and industry influence.

The marketing income has grown steadily, and the company’s strength has been continuously improved. Sales revenue increased by 87%. Adhere to the efficiency as the center to promote the smooth and healthy development of the company. Total profit increased by 12.59 times, and the company’s comprehensive economic strength and anti-risk ability were further enhanced.

The total assets have grown steadily, and the company has become more solid. Insist on asset optimization operations, increase the value and increase the value of assets, total assets increased by 71%, the company's family is more solid, and the foundation for development is more solid.

The brand value continues to increase. It insisted on increasing investment in brand promotion and launched brand promotion activities through major events such as the Beijing Olympics, aerospace launches, and Formula 1 events. It became a partner in the Chinese aerospace industry and a designated oil for the Beijing Olympics, and its brand influence continued to increase. The brand value assessed by third parties increased from 8.2 billion yuan at the end of the “Tenth Five-year Plan” to 14.3 billion yuan, an increase of 74%, and the annual growth rate was maintained at more than 1 billion yuan. It has always maintained the position of the first brand in China's lubricants industry.

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