In 2016, the imported car market was mainly affected by destocking and localization, showing a double drop in supply and demand. It is worth noting that in terms of vehicle structure, the market share of SUV models fell below 60% for the first time. Even in the growing parallel imported car market, SUVs are also showing a downward trend.
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A few days ago, the "13th China High-Level Forum on Imported Automobiles" was held in Beijing. At the meeting, SINOMAC released the "China Imported Automobile Market Development Research Report (2016-2017)". The report shows that the imported car market in 2016 was mainly affected by destocking and localization, showing the characteristics of double supply and demand, surviving pressure, and large price concessions.
According to the data of China National Automobile's China imported car database, the import of automobiles from January to October 2016 was 830,000, down 6.5% year-on-year. The dealers delivered customer imported cars (AAK, data from China's imported car information joint meeting, accounting for about 95% of the normal import market share of imported car brand dealers) sales of 727,000 units, down 3.9% year-on-year. Compared with the whole year of 2015, it fell by 24.2% and 20.6% respectively, with a decrease of 17.7 percentage points and 16.7 percentage points. It is estimated that the imported car market will sell 1.1 million vehicles in the whole year, down 3% year-on-year.
It is worth noting that in terms of vehicle structure, the market share of SUV models fell below 60% for the first time. From January to September 2016, the total import volume of SUVs decreased by 12.5%; from January to October, the SUV decreased by 13.1%.
Even in the growing parallel imported car market, SUV models are also showing a downward trend. With the diversification of parallel imported models, the proportion of SUVs declined slightly from January to October compared with the same period in 2015, with July and September accounting for less than 80%.
According to the report, as the SUV continues to be affected by localization, the market for imported SUVs has limited room for improvement; and the car will increase its share due to new products.
Chen Quan, chairman of SINOMACH Co., Ltd., said that looking forward to the development of the imported auto market during the “13th Five-Year Plan†period, market supply will remain the decisive factor; market forces will focus on high-end demand, individualized demand and new energy. Three aspects of the car.
According to analysis, with most of the A, B and C models domestically produced, Class A and below, Class C SUVs and D and E class cars will become the main imported products. Under the national industrial orientation and policy incentives, multinational auto manufacturers will adjust the product structure and create new supply will become the main direction of future development.