·Development and Reform Commission rejected the Jianghuai Volkswagen joint venture to use the SEAT brand

The British "Financial Times" reported that Volkswagen plans to use the Spanish subsidiary's Seat brand for electric vehicles produced by Jianghuai's Electric Vehicle joint venture, but Volkswagen's request was rejected by the National Development and Reform Commission. People believe that the national move is to limit the competitiveness of overseas car dealers in the Chinese market.
In early June this year, Volkswagen Group and Anhui Jianghuai Automobile Group Co., Ltd. jointly signed a joint venture agreement in Berlin, Germany, under the joint witness of Premier Li Keqiang and German Chancellor Angela Merkel. On June 15, the Hefei Municipal Government, Volkswagen Group and Anhui Jianghuai Automobile signed an investment agreement on June 15 to speed up the implementation of the joint venture project between Volkswagen and Jianghuai Automobile. The joint venture established by the two parties was officially named “Jianghuai Volkswagen Automotive Co., Ltd.” and the English name was JAC Volkswagen Automotive Co., Ltd. The joint venture invested 6 billion yuan and registered capital of 2 billion yuan. The two sides each invested 1 billion yuan in cash, each accounting for 50% of the total registered capital. The company is located in the Hefei Economic and Technological Development Zone. The joint venture company will establish a new brand, and the brand will be owned by the joint venture company, and the relevant trademark will also be registered by the joint venture company. Recently, Volkswagen wants the joint venture to use its brand of SEAT, which was rejected by the National Development and Reform Commission. It can be seen that the country is laying out the auto industry and will increase its efforts to support the development of its own brand in the future.
At present, the dominant position in the Chinese auto market is a joint venture. The market share of independent brands is mainly achieved by low prices. The Chinese government knows that there is still a long way to go between Chinese automakers and overseas automakers in the traditional fuel vehicle sector. Betting new energy, vigorously supporting the development of independent brands, wanting to achieve cornering overtaking on new energy sources, such as Jianghuai Volkswagen, a new energy joint venture, the country is naturally reluctant to let the public dominate.

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