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When the FAW Pentium 6MT was unexpectedly low-priced at the Guangzhou Auto Show, an informed source disclosed to the newspaper that FAW's top management may adjust. Xu Jianyi, member of the Standing Committee of the CPC Jilin Provincial Party Committee and Party Secretary of Jilin City, will take over the post of general manager of FAW Group of Yan Yanfeng. "The order will soon be down and it will be announced by the end of the year."
The reporter called Gao Qing, director of the propaganda department of FAW Group, and he did not comment on the matter. However, an insider of FAW told the reporter, "This inside FAW has not been news for a long time."
The industry believes that as the youngest Marshal of the three major auto groups, Yan Yanfeng retired, whether this high-level change will bring about a new round of personnel changes is still difficult to predict. However, it is certain that Yanfeng will leave its successor with the self-owned brands and internationalization problems that China's largest auto group has been unable to digest.
Yan Yan nine years
The media and the public are not unfamiliar to Yan Yanfeng. Since 1999, when he took control of the FAW Group, which is known as the "King of the Republic," the young Marshal has been the focal point of the media.
Three years ago, the phrase "Chinese autos have to endure loneliness for 20 years" has caused the young deputy to be accused and become a temporary slogan, but this experience has made the embarrassment more stable.
In the 9 years since Yanfeng had been in charge of FAW, through a series of mergers, reorganizations and cooperation, the context of FAW Group, one of the old industrial bases in Northeast China, has gradually become clear. FAW has gradually turned from a state-owned enterprise with an old mechanism to a domestically strong automobile group.
FAW website information shows that FAW Group has 30 wholly-owned subsidiaries and 18 holding subsidiaries, including FAW Jiefang Automobile Co., Ltd., FAW Car Co., Ltd. and other listed companies, FAW-Volkswagen Automobile Co., Ltd. and Tianjin FAW Toyota Motor Co., Ltd. Sino-foreign joint ventures such as Automobile Co., Ltd. In the northeast, north China, Jiaodong, and the southwest, the three major production bases with reasonable layouts and the FAW technology center with advanced level in product development and process materials development in the domestic auto industry have total assets of 109.85 billion yuan and 133,300 employees.
The United States "Fortune" magazine recently announced the 2007 list of the world's top 500 companies, FAW Group to 18.71 billion US dollars in sales revenue once again among the "Global 500", ranked No. 385. At this point, FAW Group has been selected as a “Global 500†for three consecutive years. Compared with the previous two years, the rankings of 2007 have seen a significant increase.
In terms of self-owned brand building, although FAW's own-brand sedan is still in the stage of hard work, people who are close to Yanfeng have commented that “Yan has a strong desire to build its own brand.†His wife is the first user of FAW's own-brand sedan Pentium. . The early Mercedes-Benz heavy-duty truck project had taken the initiative to find FAW to negotiate, intending to establish a heavy truck joint venture. "In the case of seeing through the Mercedes-Benz's strong technology and brand may dilute the liberation of the old brand, Yan Yanfeng rejected this project, making the liberation of the brand soared." The above sources revealed.
Just this year, Yan Yanfeng also set a strategic plan for its own brand for FAW, and FAW Group will invest 13 billion yuan to build its own brand in the next 8 years, ensuring that new models of its own brand will be sold every year.
As for the aftermath of Yan Fengfeng's resignation, industry insiders speculated that he or he will embark on the same political path as Dongfeng President Miao Wei.
Succession pressure
For Xu Yanfeng’s successor, Xu Jianyi, the current member of the Standing Committee of the CPC Jilin Provincial Party Committee and Secretary of the Jilin Municipal Party Committee, has been most widely speculated. Xu was formerly Deputy General Manager and Standing Committee member of FAW Group Corporation. There are also rumored that Qin Huanming, the former FAW-Volkswagen general manager, who has won a spotlight in FAW performance in recent years, is also inspected.
But no matter who it is, as the largest auto group in China, FAW's own brands that have been indigestible and internationalization problems will bring great pressure to the successors.
In terms of self-owned brands, the red flag has a brand value of more than 5 billion yuan. Although leveraging Toyota, it took the luxury route again, but the luxury red flag has vigorously promoted and sold more than a year. It has been difficult to see improvement, and has even been subjected to "branding". question. Although the re-planned Pentium brand has risen significantly, sales of more than 2,000 units per month are not optimistic. At this year's Guangzhou Auto Show, whether Pentium 6MT's low-cost listing can add a good performance to FAW in the last month of this year is still difficult to determine.
The Tianjin FAW Xiali, which has been contributing a splendid number to FAW's own brand sales, was affected by the drop in the market for small-displacement vehicles this year. The announcement recently issued showed that its sales volume has dropped and the company has achieved net profit in the first three quarters of 2007. Compared with the same period in 2006, it decreased by 50%-100%.
Even in the field of commercial vehicles where FAW is most adept at FAW, CNHTC and other companies have not had absolute advantages under the impact of FAW and CNHTC. In the sales statistics for January-October, FAW Commercial Vehicles fell to the third place, and the market share was only half that of Beiqi Foton.
In terms of internationalization, the news of its construction of the Red Flag factory overseas has been gloomy. Only from the recent news that it will build a joint venture in Mexico to produce FAW economy cars will see some clues. The fluctuating exports did not allow FAW to win its own brand reputation overseas.
In comparison with SAIC, SAIC Motor has already owned overseas factories and brands through the acquisition of the South Korean Ssangyong project. From the current situation, Ssangyong has embarked on the development track.
In terms of SAIC's own brand, although it is also a foreign origin, the simple capital operation did not allow Roewe to suffer from brand criticism. With strong financial background and rich international experience, SAIC Motor has overwhelmed Roewe's own brand in the past year or so and surpassed its own brands such as FAW Red Flag. Once the cooperation between SAIC and SAIC is successful, the SAIC Group's advantage in its own brand will increase significantly.
In terms of financial figures, although FAW did not lose out on sales revenue, its group profit margin was only around 5%, while SAIC reached more than 9%. In addition, FAW's profit sources rely too much on the Audi brand, and its profit structure is not reasonable. It can be said that FAW is already under SAIC in terms of overall competitiveness.
As China's largest auto group, such an embarrassment is clearly a problem for successors.
However, people in the industry believe that years of heavy accumulation have already made FAW the most complete enterprise in the domestic industry chain. Once the resources are fully utilized, FAW's advantages in the above two aspects can still be reflected. However, the more so, the greater the pressure on the successor.