The "China Trademark Gold Award" is the highest honor in the field of trademarks in China and is known as the "Oscar" of the Chinese trademark community. Since 2011, this award has been jointly evaluated by the State Administration for Industry and Commerce and the World Intellectual Property Organization. This is the third selection. The “China Trademark Gold Award†is divided into three awards: “Trademark Innovation Awardâ€, “Trademark Application Award†and “Trademark Protection Awardâ€. They are designed to honor the units and individuals that have made outstanding achievements in trademark registration, application, protection and management in China. In order to give full play to the important role of trademarks in promoting the transformation of economic development mode, raising awareness of trademark brand in the whole society and accelerating the construction of an innovative country. The “China Trademark Gold Award†is fiercely contested. Well-known companies from various industries gather, the selection criteria are high, and the evaluation of the indicators is severe. The reviewers pay more attention to the registration, use, maintenance, and the actual effects of the company’s trademarks. Successful filing is difficult. Weichai guided the concept of “brand-based enterprisesâ€, innovated the concept of trademark design, actively promoted trademark registration, and intensified the implementation of the brand strategy of the brand. The brand awareness and reputation continued to increase. As of April 2017, Weichai Group had a total of 1,400 registered trademarks, which basically formed a global trademark registration and protection network. With its high-quality products and services, Weichai's Concentric Mark has become a well-known and well-known trademark. In 2006, Weichai’s category 7 concentric trademark was recognized by the State Administration for Industry and Commerce as a well-known trademark in China. As companies continue to expand overseas markets, Weichai has made innovative designs for trademarks. In 2014, Weichai's new international brand identity “WEICHAI†was officially launched. Weichai adhered to the “going out†development strategy and established a lineup of luxurious branding matrix through capital and product two-wheel drive. The brand clustering effect and global brand awareness have been significantly improved. The brand value of the brand reached 22.5 billion yuan. In this commercial empire spanning Asia and Europe, besides the gold brand chain of China's commercial vehicle industry, Weichai Power + Fast + Shaanxi Heavy Truck, Baudouin High Power Engine Brand, Ferretti, Luxury yacht brands such as Pershing, Riva, Itema, CRN, Mochi Craft, Custom Line, KION, Linde, Sty The brand clusters of hydraulic and material handling brands such as STILL, Fenwick, OM STILL, Baoli, and Voltas are among the world's top or advanced brands. , From the brand basis, Weichai has expanded its influence and discourse power in various fields.
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"China Trademark Gold Award" Awards Conference 
Weichai Power Awards 
Weichai Power Award Certificate 
Weichai Power Trademark
awesomeness! Weichai Power won the highest honor in the trademark field "China Trademark Gold Award"
On June 30, 2017, the 2017 “China Trademark Gold Award†awards conference was held in Yangzhou, Jiangsu. Weichai Power has emerged from many well-known enterprises and won the "China Trademark Gold Award and Trademark Innovation Award". It has also ranked first among the 7 "Trademark Innovation Award" winners. It is currently the only equipment manufacturing company in Shandong Province that has won this award. Enterprises are also the first winners in the internal combustion engine industry in China.
The event was jointly organized by the State Administration for Industry and Commerce and the World Intellectual Property Organization. Zhang Mao, Director of the State Administration for Industry and Commerce, and Francis Gurry, Director-General of the World Intellectual Property Organization, presented awards to the winners. Xu Weichai, Party Secretary of the Weichai Group and Deputy General Manager of the Weichai Group attended the meeting and received the award on behalf of Weichai.