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China’s automobile market is the most difficult part of China’s WTO accession negotiations. Under the concern of “protecting or letting goâ€, the domestic automobile industry has successfully passed the first three years of accession to the WTO. In the past three years, the auto market has been extremely dramatic. In the past two years, the auto market has been “blowoutâ€, and manufacturers have earned enough money. This year, the auto market has unexpectedly “cold†and the competition has become fierce and bloody. Long Yongtu, secretary-general of the Boao Forum for Asia, believes that in the three years after China’s accession to the WTO, the domestic automobile industry has developed rapidly and has formed a good competitive landscape. It has provided consumers with benefits in variety, quality, and price, and is expected to become the most exportable. Potential industry. Zhang Lefu, director of the Automotive Industry Management Office of Jiangsu Province, told reporters that the entry into the WTO has brought about a change in the landscape of the domestic auto market. In the past three years, multinational companies have basically completed their layout in China. International models have come to China synchronously, and the level of price competition has also Basically in place. The domestic auto industry that stands at the threshold of the "protection period" will enter a new period of development characterized by "shuffle" next year. International auto giants are rushing to seize the beach The Chinese auto industry promised before entering the WTO that by July 2006, the tariffs on cars would be reduced to 25%; import quota permits would be lifted by 2005; foreign non-financial institutions would be allowed to enter and engage in car loan business; Gradually relax the approval authority for provincial-level government sedan projects; the cancellation of foreign-invested engine joint ventures shall not exceed the 50% limit. With Renault and Daimler-Klaisler signing a joint venture agreement with domestic auto companies this year, major auto giants have fully landed in China during the three years. They are optimistic about this fastest growing auto market in the world; domestic private capital Not unwilling, in 2003 once formed a trend of private capital flock to the automotive industry. The relevant person in charge of Dongfeng Motor Co., Ltd. stated that these three years are a rare high-speed development period in the development history of the Chinese automobile industry in the past 50 years. The industry’s production capacity has expanded rapidly. From 2000 to 2003, the total output of automobiles was only three years. From 2.07 million units to more than 4 million units, this year it is expected to exceed 5 million units. This speed of development can only be seen in China. In the three years when domestic manufacturers launched new products simultaneously, the domestic automobile market will launch at least 40 new models each year. These new cars are basically launched simultaneously with the international market. Zhang Lefu said that the more competitive the market is, the more rapid the replacement of many new models is, and the “Old Three†era led by Santana, Jetta, and Fukang is over. Zhang Lefu analyzed that with the increase in the number of brands, the increase in production, and the bottom line of price breakthroughs, the market will inevitably eliminate some "imperative" vehicles. The performance of the manufacturers in these three years directly determines the fate of their brands in the domestic market. Regarding the abolition of auto import licenses next year, industry insiders analyzed that imported cars will not increase substantially. First, the market is limited. Second, the domestic auto industry has developed too rapidly in recent years and has basically been able to meet people's needs. The same grade of cars, imported cars plus tariffs are still much more expensive than domestic cars. At present, Chery, Geely and other independent brands of cars have already achieved exports. Some analysts believe that domestic automobile brands have the advantages of low manufacturing cost and large production capacity, and have great export potential. The automotive industry is showing signs of competition. On June 16, 2004, North and South Volkswagen announced price cuts at the same time. As a result, prices of Dongfeng Citroen and Beijing Hyundai etc. fell, and even the prices of Accord, Passat and other models at dealerships were pulled down. North and South Volkswagen directed the largest collective diving in the history of China’s auto market. The price of imported vehicles fluctuates significantly. Toyota Camry, known as the “wind vane†of imported vehicle prices, was priced at RMB 470,000 in 2001 and is now able to receive RMB 300,000, which is a decline of more than 30% in three years. At the same time, The price of the car hit a big battle, the cumulative reduction of nearly 30% in three years. After China's accession to the WTO, China's auto industry has increasingly integrated into the international market. The giants such as Volkswagen, General Motors, and Toyota have sought the best balance between market share and profitability, and fierce competition has also begun. The relevant person in charge of the Ford China company said that even selling 100,000 units this year is not enough to be complacent because the market next year cannot be predicted. There are currently more than 120 automotive companies in the country, and the industry has also concluded that the current part of the car companies without brand, scale, or ownership will likely be eliminated first, and the reshuffle of the auto industry will be inevitable.