Tire exports: carrying more and more technical barriers to trade


According to customs statistics, in the first 7 months of 2011, Fujian Province exported 21.76 million tires, an increase of 4% over the same period of last year. The value was 390 million US dollars, an increase of 42.4%. The average export price was US$17.8 each, up 36.9%.

First, the main characteristics of the tire exports of Fujian Province in the first 7 months of this year

(I) Exports continued to decrease in July, and export prices rose significantly. Following the 5.4% year-on-year decline in June, Fujian tire exports continued to shrink in July, with 3.076 million exports in the month, a year-on-year decrease of 2.7% and a decrease of 7.6%. At the same time, the average export price climbed from US$16.2 per month at the beginning of the year to US$20 per month in July, and was up 29.5% year-on-year and 2.9% month-on-month.

(b) Most of the export is for processing trade. In the first seven months of this year, Fujian Province exported 22.25 million tires through processing trade, an increase of 3.4%, which accounted for 97.7% of the total tire exports in Fujian during the same period.

(3) Most of them are exported by foreign-invested enterprises. In the first seven months of this year, foreign-invested enterprises in Fujian exported 21.47 million tires, an increase of 3.9%, which accounted for 98.6% of the total tire exports in Fujian during the same period.

(D) The main exports to the EU, the United States and Latin America. In the first seven months of this year, Fujian Province exported 7.38 million tires to the EU, an increase of 10.3%; 3.33 million exports to the United States, a decrease of 2.9%; and exported 2.82 million to Latin America, a decrease of 15%; the three counties together accounted for the same period in Fujian. 62.2% of the province's total tire exports. In addition, exports to Japan were 1.966 million, an increase of 17.5%; exports to Africa were 1.932 million, an increase of 33.5%; exports to the above two cities showed a rapid growth trend.

Second, the issues worth attention and related recommendations

In the first seven months of the year, although tire exports in Fujian Province have generally maintained a slight increase, the data from April, June and July (in comparison with the same period last year, the number of tire exports decreased by 2.3%, 5.4%, and 2.7% respectively), Weak exports. Mainly due to the current international natural rubber and other raw materials, rising crude oil prices and the increasingly fierce competition among domestic tire peers, the tire industry's profit margins continue to shrink; coupled with the slowdown in car sales growth, the tire industry development pressure. The following problems exist in the development of the tire industry:

(a) Increasing production costs and increasing prices have weakened export competitiveness. As the prices of major raw materials represented by natural rubber and synthetic rubber have been operating at high levels, resulting in high production costs for tire companies, the profitability space has been squeezed, and companies have raised tire prices. Statistics released by the China Rubber Industry Association Tire Branch on August 23 showed that from January to July, 44 member companies had a total profit reduction of 14.2% year-on-year, when sales revenue increased by 22.4% year-on-year. The overall profit margin of the industry has dropped to 2%. Since 2010, the price of natural rubber has risen steadily, reaching the peak of 3.9 million yuan/ton at the peak of this year, an increase of more than 140%. According to the survey, the prices of styrene butadiene rubber and butadiene rubber rose sharply from January to July, especially in July. Among them, July purchase price of styrene-butadiene rubber 1502 (non-oil grade) was 32,500 yuan (ton price, the same below), styrene-butadiene rubber 1712 (oil-filled grade) was 28,900 yuan, and butadiene rubber 9000 was 33,400 yuan. Compared with the same period of last year, the price of styrene butadiene rubber rose nearly 1 times, and the price of butadiene rubber rose by about 70%. In addition, Shanghai freight, production power and labor costs are also rising. The continuous appreciation of the renminbi has significantly weakened the cost advantage accumulated by the industry for a long time. The price of domestic brand tires has been raised by 5% to 8%, weakening export competitiveness. .

(b) Tire exports are carrying more and more technical barriers to trade. When the damage to the tire industry in the United States was not completely "healed" by the United States Tire Special Protection Case, Argentina also decided to end anti-dumping investigations on China's tire production and adopt final measures for taxation. Among them, a 23% anti-dumping tax is levied on tires for tourism vehicles, a 10% anti-dumping tax on tires for agricultural and forestry vehicles, and a 17% anti-dumping tax on tires for buses and trucks; and a temporary taxation on specific types of radial tires. 6 months. The above measures will take effect on June 22, 2011 and will be valid for 2 years. In addition, the European Commission has also recently introduced the relevant tire labeling regulations - EC1222/2009. Since November 1, 2012, the requirements for tires for passenger cars, light truck tires, truck tires and buses sold in the European Union must be labelled. Marks the tire's fuel efficiency, rolling noise, and wet grip rating. This regulation is a strict restriction after the EU REACH “Registration, Evaluation, Authorisation, and Restriction of Chemicals in the EU” regulation restricts the use of polycyclic aromatic hydrocarbons in tires. As an important market for China's export of tires, the implementation of a series of EU-specific regulations for the tire industry will have an impact on China’s tire exports to the EU.

Suggestions for this: First, encourage companies to acquire foreign companies, patents and brands, and establish an independent brand marketing network system; Second, closely follow the latest foreign market access and technical standards to launch and implement progress, establish new norms in line with international standards, and promote The industry develops in a healthy and orderly manner. Third, it implements brand strategy, encourages and supports the restructuring and mergers and acquisitions of domestic backbone enterprises, forms large-scale tire enterprise groups with strong competitiveness and scale advantages, cultivates export brands with independent intellectual property rights, and enhances the core of the company. Competitiveness.

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