PPG Industries launches "Core Market Brand Promotion Plan Version 2.0"

Shanghai, October 23: PPG Industries Asia Pacific recently launched the "Core Market Branding Program 2.0 (CMBI 2.0)", the launching ceremony was held at its China headquarters in Shanghai. In this new version of the program, PPG will continue to focus on the core markets of the aerospace, automotive and aftermarket, commercial and residential construction, consumer goods, marine and offshore engineering, industrial and infrastructure, and solar and wind energy, with an emphasis on PPG differs from the three key elements of other competitors – innovation, sustainability and color.

In 2011, PPG launched the “Core Market Brand Promotion Program (CMBI)”, which aims to enhance the awareness of customers and the public about PPG's brand and business in the above core markets, and also launched a new corporate slogan – “ BRINGING INNOVATION TO THE SURFACE(TM)" (innovation, as you can see).

“Since the launch of the PPG core market branding program last year, we have received positive feedback from many customers and the public. Now, we will push this program forward again to make it more in line with the unique needs of our customers in all regions.” PPG Industries Mike Horton, president of Asia Pacific, said. “The focus of the new campaign will focus on the value of the solutions offered by each of our business units, clearly articulating PPG's uniqueness in innovation, sustainability and color, helping us stand out from our peers. ”

Launched in June 2011, CMBI is the largest brand marketing campaign launched by PPG in the past 40 years. It is also the largest regional marketing activity in the company's 129-year history. The slogan “Bringing Innovation to the Surface” has been widely used in PPG's major branches around the world, and has won high praise from customers, highlighting the value PPG provides to customers and the market.

“We are excited about the launch of the new promotional program,” said Ms. Yan Caiming, General Manager of Government Affairs and Business Development, Asia Pacific, PPG Industries. “This program provides a diversified communication tool for PPG's core market and facilitates the clear transfer of information. We believe it will help further strengthen PPG's position as the world's leading supplier of coatings and specialty products, and significantly enhance the Asia Pacific region. Market acceptance of PPG."