Policy heating stop auto market to wash "cold shower"

Before the end of the year, car dealers didn't sell as they wished, and the weak demand made the market fall into the freezing point. Yesterday, the National Statistics Association released the latest statistical data. In October, the impact of preferential policies withdrawing gradually gradually fermented in the national auto market. The sales volume of passenger cars has dropped by the largest since this year. From the perspective of various car dealers, the independent brand enterprises Heaviest injuries, Chery, Geely and other basic has been squeezed out of the top ten national car market sales.

The car maker's "Yaoli" is very large. On the one hand, the overall performance of the auto market in the first half of the year was very bleak. Only two of the top ten companies in the sales volume completed the mid-term exam. On the other hand, "Jinjiuyinshi" has already ended, and it is not a long time since the year-end dealership conference on the scale of gold and silver.

Golden Week holiday sales can basically be described as gloomy. The sales peaks expected by dealers and manufacturers have not come yet, but they have come out of a rather sluggish market. In October, the sales volume of domestic narrow passenger vehicles fell year-on-year, and according to data released by the CLUCC, the sales of general passenger vehicles in October was 1.11 million, which was a decrease of 12.9% from September and a year-on-year decrease of 4.2%. As October passenger car manufacturers carried out pressure stocking operations in advance, the number of production was more than retail sales plus exports more than 90,000 vehicles, which is the largest monthly inventory increase this year.

The economic downturn affects the auto market reporters found that, in addition to the impact of auto energy subsidy policy, real estate regulation and tightening financial policies directly affect the auto market's spending power. The monitoring results of the automotive industry sentiment index issued jointly by the China Automotive Industry Association and the National Bureau of Statistics of China's Economic Prosperity Monitoring Center show that China's auto industry climate index continues to be in a downtrend channel, maintaining a low level of operation, and the auto industry is still in an adjustment phase. The report shows that in the third quarter of this year, the automotive industry sentiment index was 100.7 points, a slight decrease of 0.2 points compared with the previous quarter, which is already the five consecutive quarters decline in China's automotive industry prosperity index, indicating that the auto industry's ability to grow autonomously has weakened.

Some industry insiders frankly stated that various favorable policies have been withdrawn from the market and the auto market lacks incentives. At present, only 40 models have entered the subsidy category, which is in comparison with the previous subsidy that covers almost all hot models.

Many merchants admitted that 1.6L and below displacement models account for nearly 70% of sales. As nearly 9% of the more than 420 energy-saving subsidy models have been eliminated, 3,000 yuan have been eliminated, and many consumers have chosen to buy in September, which has led to an overdraft of spending power in advance. This has directly led to the weak sales of the auto market. In addition, the recent collapse of small and medium-sized enterprises in Jiangsu and Zhejiang provinces and other places is also a reflection of the overall economic depression. For cities with large car ownership such as Beijing, Shanghai and Guangzhou, the demand for secondary car purchases is relatively greater, as consumer goods. When the economy is in a recession, the impact will be even more pronounced. However, it is worth mentioning that next year's Spring Festival advances to January 23, this is undoubtedly a good positive factor for dealers influencing in December.

The sales of the self-owned brand's most injured automobile market have drastically dipped, and the self-owned brand car dealers feel particularly evident. According to statistics from the National League Federation, in October, the sales of independent brand car dealers disappeared in domestic car sales rankings. Chery, BYD, Geely and other self-owned brand car dealers fell drastically from the middle of this year, and gradually increased their sales from the auto market. After exiting, the market share of self-owned brand car dealers has further declined. In the face of a sluggish market, sales of some joint ventures did not fall, but some models still had to line up to buy.

According to statistics, BYD's three quarterly report, which focuses on self-owned brands, shows that the company's profit in the first three quarters was 352 million yuan, down 85% year-on-year; Changan Automobile's third-quarter operating income was 5.07 billion yuan, a year-on-year decline of 18.6%. Net profit The loss was 140 million yuan, a year-on-year drop of 140%. The total vehicle profits of Jianghuai Automobile, Foton Motors, Haima Motors and other listed vehicle companies also fell by more than 50% year-on-year in the third quarter. Relevant analysts pointed out that compared with joint ventures, the auto brand's model industry chain is still not perfect, and is concentrated in small-displacement cars. With the withdrawal of preferential policies, this part of the car dealers face particularly great pressure.

“The rapid growth of the auto market has caused serious pressure on the society. Therefore, in the near term, auto market policy will continue to be tight.” Industry analysts pointed out that at present, many domestic large and medium-sized cities have frequent traffic jams and air quality is obvious. With the decline, the development of automobiles exceeds the development speed of the roads, so limiting the development of the auto market will become an important challenge for the automotive industry for a long time to come.

The micro-vehicle dragging down the passenger vehicle index This year, with the exit of the policy and the macro situation being not optimistic, the auto market has been relatively sluggish. This is mainly due to the sharp drop in the micro-passenger market.

According to the statistics of the CLUCC, in October, domestic micro-passenger sales were 162,000 units, down 12.4% from the previous quarter and down 19.6% year-on-year. Once again became the largest decline in passenger cars in a category. In the first 10 months, micro-customer sales reached 1.77 million units, a year-on-year decline of 11.4%.

For this year's decline in micro-customer sales, a car maker told this reporter that this is mainly due to the dual impact of national policies and the macroeconomic situation. In particular, the car-to-country policy launched in 2009 directly led to the outbreak of the mini-vehicle market in the past two years. The withdrawal of vehicles from the countryside to the beginning of this year, coupled with the tightening of the macroeconomic situation this year, has led to a decline in the micro-customer market since the beginning of the year and has become the leading player in the passenger car market.

Difficult to change sales of 4S stores to store pressure is too big "Dongfeng Honda CR-V models have been far more sales, now offers 8,000 yuan, Dongfeng Nissan Teana offers 40,000 yuan, Buick New Regal offers 25,000 yuan, Buick GL8 discount 8,000, New Passat More than 10,000 yuan discount, Beijing Hyundai eighth generation Sonata offers 40,000 yuan ... ... is really a good time to buy a car." An integrated car brand dealer sales consultant Xiao Zhao, gave reporters at a press report they sold the vehicle Discount rate.

The dealership is a bit like fleshing for dealers, but dealers also have difficulties. They must do their utmost to complete the annual sales target set by automakers. This is directly linked to the year-end rebates of auto makers. If automakers’ sales are not completed, You may not get your due rebate. The prospectus of several listed distributor groups disclosed that the rebates from auto makers accounted for 50% of the gross profit of dealer sales.

Even if the rebates are given to customers, many customers in 4S shop showrooms are still sparse. "It is not a matter of discount, but the customer has no money to buy a car, or there is no confidence in the future life expectation. It would be less attractive for them to cut the price of a few thousand dollars, and the concessions will be given to the end." A dealership sales manager Say.

According to data from the National Passenger Vehicles Association, the first-phase energy-saving vehicle subsidy at the end of September caused the “catch-up effect” and the inventory was filled in October; and because the market was far lower than expected, passenger car manufacturers in October were ahead of schedule. The pressure of inventory operations, so that the number of passenger cars than retail sales plus exports more than 90,000 vehicles, is the largest monthly inventory increase this year.

The heavy truck market is hard to recover due to the slowdown of investment, monetary tightening, rising logistics costs, difficulty in fueling and other factors. The demand for the truck market continues to decline, especially for the heavy truck market. Since February of this year, it has been in a “cold” state. The cumulative year-on-year decline since May has continued to expand. In the first 10 months of this year, the heavy truck market sold a total of 770,200 vehicles, a decrease of approximately 10.3% year-on-year.

Among them, Dongfeng Motor Co., Ltd., which ranked first in terms of 163,300 units, recorded a negative growth of 2.6% year-on-year; second-placed FAW cumulative sales volume was 138,500 units, a year-on-year drop of 30.5%; and third-placed heavy-duty trucks sold 12.72 million units, a year-on-year drop. It is 20.8%%. In the second tier, Futian Zhonghe heavy trucks sold 93,200 vehicles, maintaining an increase of 6% year-on-year; Shaanxi Automobile sold a total of 85,800 heavy trucks, a year-on-year negative growth of 8%. As for the third echelon, Beiben and Hualing also dropped by 13.8% and 11% respectively.