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Polaris Power Environmental Network News: With the billion-light LED bulbs entering the convenience store channel in May this year, Taiwanese consumers have a greater acceptance of LED lighting products. In addition to continuing to expand the market channel layout, Yiguang is different from other The company only launched LED bulbs in the retail channel market. The company recently launched a full range of LED lighting products, including 4å‹, 6å‹ LED recessed lights, ring lights, light steel frame lights, and will officially launch 10W at the end of October. Zhouguang LED bulbs, through market channels and product lines to strengthen the blessing, the company expects that by the end of this year, the proportion of LED lighting revenue can be more than 10.
In May of this year, Yiguang cooperated with the chain convenience store leader Uni-Super (2912) to launch a LED bulb with a unit price of 299 yuan, limited to 100,000 pieces, which caused a wave of market rush and officially expanded into a new retail channel field. We continue to expand the market access layout. The Taiwan market segment, including Tellus and HOLA of Tellus (2908) Group, and RT-Mart of Runtai (2915), can see Yiguang Lighting products, and go to (2011) In the Hong Kong market, which entered the market at the end of the year, Yiguang Lighting products were selected in the chain of life stores in Japan. The sales base in China has increased from 40 at the end of last year to 160 at present.
In addition to the layout of the channel market, Everlight continues to increase the product range of the market. The company said that it is usually the peak period for new housing and decoration renovation before the Lunar New Year, so it is a lighting tradition from the end of the fourth season to the next lunar year. In the peak season, the company cooperated with the peak season to launch a full range of LED lighting products, including 4å‹, 6å‹ LED recessed lights, ring lights, light steel frame lights, and even 115V LED street lights, which can be used in public lighting in small communities. In order to fill the bulb product line, the company will also launch a 10-watt full-circle LED bulb at the end of October.
In the first half of this year, Everlight’s market share in Taiwan’s LED brand lighting market was about 60%, which was the first in the market. In fact, LED lighting only accounted for about 8 million revenues, facing the market’s largest competitor, Delta. Electric (2308) step by step approach, Yiguang continued to expand channels and push new products in the second half of the year. By the end of this year, the company expects LED lighting revenue to rush to more than 10, and stabilize the city's top spot.
The third quarter of Everlight was mainly benefited from the backlit orders, which led to a non-consolidated revenue of 4.469 billion yuan, a quarterly increase of 3.68, showing a quarterly growth trend, the performance is in line with expectations, and the next fourth season will be relayed by lighting orders. However, the legal person believes that due to the low proportion of LED lighting, with the traditional off-season in the fourth quarter, it is estimated that the revenue will fall from the peak of the third quarter.
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