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The reporter learned from Dongfeng Motor Company that Dongfeng Motor Company took the main models of its Dongfeng commercial vehicle brands such as Hercules, Capt., Yufeng, Ruiqi, and Shuaike on the 9th and participated in the overseas auto show for the first time in the name of the group. Russia International Commercial Vehicle Show.
On the morning of the 9th, Dongfeng Corporation held an opening ceremony at the Dongfeng booth of the Crocus Exhibition Center in Moscow. Ling Ji, Commercial Counselor of the Chinese Embassy in Russia, and Sergei Sanakoev, Deputy Minister of Far Eastern Development of the Russian Federation attended the opening ceremony. At the ceremony, Mr. Su Weibin, Vice Minister of the International Business Department of Dongfeng Company introduced the basic situation of Dongfeng Company and elaborated Dongfeng’s overseas development strategy.
Dongfeng Motor's exhibitors include representatives of commercial vehicles such as heavy-duty trucks, light vehicles, minivans, pickup trucks, and business wagons. They are: Dongfeng Hercules 6×4, 8×4 all-wheel drive dump trucks, Dongfeng Cape Special N series light trucks, Dongfeng handsome passenger vans, Dongfeng Ruiqi double row pickup, Dongfeng Yufeng high-end commercial vehicles. The exhibitors have wide coverage, advanced technology, and reasonable matching. They can provide users with cost-effective comprehensive transportation solutions, fully embodying Dongfeng's professional, high-efficiency, and high-reliability features.
It is reported that in 2012, Dongfeng Motor Corporation released the “DH310†overseas mid-term business plan during the Beijing International Auto Show, further clarifying the strategic “going global†goal and path. In 2012, Dongfeng Motor's annual auto exports reached more than 84,800 vehicles, a year-on-year increase of 32.26%, setting a record high.
Since 2013, Dongfeng’s international business has been steadily progressing according to DH310's overseas medium-term business plan, focusing on “Four Unity†(unified planning of export products, unified planning of overseas markets, unified establishment of overseas image, unified arrangement of overseas business), and accelerating the development of key objectives Regional market development. From January to August this year, Dongfeng Motor exported 48,000 vehicles. At present, Dongfeng Company is taking active actions to accelerate the overseas strategic layout and realize the strategic transformation and comprehensive development of overseas businesses. In the future, Dongfeng will continue to implement the “go global†strategy, strengthen product research and development, focus on cultivating a number of overseas strategic strategic markets represented by Russia, increase overseas sales, and make the Dongfeng brand global.
The Russian International Commercial Vehicle Show is organized by MEDIAGLOBE (Russia) and Hannover Messe (Germany). It is held every two years and is held regularly at the Crocus Exhibition Center in Moscow. It has been 13 years old and is the largest and most industrialized country in Russia and CSI countries. The authority of the exhibition. In 2013, the total area of ​​the Russian International Commercial Vehicle Show exceeded 40,000 square meters, with more than 300 exhibitors participating. The world's leading commercial vehicle manufacturers such as VOLVO, BENZ, SCANIA, MAN, DAF and other exhibitors, China's Dongfeng, Foton, heavy truck, Jinlong and other brands participated in the exhibition.